• Needs to be WRITTEN and VALIDATED by the founders of the company first - you cannot outsource this part
• On a good day, this script is meant to be used as a guideline on HOW to structure the flow of the call, of course, the call will go in certain directions but bring it back on track when needed
• On a bad day, you can read straight off the script...like a robot, but with better tonality
• This script should be landing you around a 20% closing rate - if it's not, there needs to be adjustments here or elsewhere in the system
• Constantly revise and update this script - it's your best friend
• Write down common objections (and best ways to handle)
• Write down most common questions (and answers)

The start of the call

• Introduction, Agenda, Take Control

Gather Information & Determine If It's A Fit

• Current Situation
• Future Situation
• Confirm Decision Making Process
• Acknowledge Situation Get Permission To Share The Offer

Pitching Our Product